Flash is... Interactivity
When something is interactive, we feel in control. The ability to illicit a response based on our actions is a powerful feeling. Flash has the ability to display complex interactive presentations, to insure that your visitors stay for a long time and retain as much information as possible.

Flash is... Versatility
Flash is built to handle design projects of all shapes and sizes. From the simplest navigation bar or banner to a full-blown multimedia web site, the choice is yours. Your animation can serve any purpose: an informational vehicle, an advertisement, a button, or even a slideshow of your trip to Tahiti. Flash integrates seamlessly with HTML, and can send and receive variables from CGI or ASP scripts.

Flash is... Speed
One of the most taxing attributes of a media-heavy website is slow loading bitmap images. Unlike bitmaps which must load each pixel individually, Flash uses vector images, which are defined mathematically to allow your site to load in seconds rather than minutes.

Flash is... Streaming
Another feature designed to cut waiting times is the ability to stream content. Before streaming content, users could not view a file until all of it's contents had been downloaded. Flash allows you to stream your animation while it is still downloading in the background.

Flash is... Compatibility
A page that loads beautifully in your favorite browser may look like a disaster when loaded in your least favorite browser. Flash steers clear of this internet pitfall by supplying it's own browser plug-in, so no matter what conditions your visitors are viewing your flash animation under, it will look precisely as it was designed.

Flash is... Widespread Viewability
While Flash was designed for the web, your presentations certainly aren't limited to it. All Flash content can be exported as a multimedia presentation for the web, a video, a static image, or a standalone program which can be distributed on floppydisks or CDs.